Read this blog post to discover 6 useful tips on mobile apps marketing.
Rather it’s an iPhone or an Android application; don’t just waste your mobile marketing budget for nothing!
2. Geo
target – limit
your mobile campaign to specific regions. If you are not focusing on a specific
region at least divide your campaigns by countries, because different countries
have different CPC/CPI prices. If it doesn’t matter to you where you get your
downloads from, test different campaigns in different regions and allocate most
of your budget to the cost effective regions.
3. Track
your campaigns–
Make sure you have the technical ability to track the success of your
campaigns. Tracking usually works by integrating the ad network SDK on your app,
or by a server to server solution. If you are advertising an Android app, you
can use the Google advertising tools (AdMob & AdWords) and have automatic
tracking. Without campaign tracking, you won’t be able to see where you get
your downloads from, and where you should invest your budget.
4. Spread
your budget–
Start by choosing two ad networks and run A/B testing between them. Don’t just
invest your entire budget in one pre picked ad network, because you won’t be
able to maximize your results. Once you have found your “A” network allocate
most of the budget to it and keep testing.
5. Test
Banners– upload
a verity of banners and track which are the ones that have the best CTR &
conversion rates. Make sure your banners are clear and that the user will know
why he is clicking and why he should download your app.
6. Do SEO on
the App store
– Perform simple SEO
activities on your app name & description. Doing so will help you rank
better on the App store search results and category rankings. Click here to see
more details.
Follow these 6 simple tips that will help your campaigns perform better, and get you a better ROI on your mobile app marketing budget.
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